A curated selection of some of my favourite projects

Campaigns, rebrands, launches and the rest.

A decade of building brands, products and moments in media. Filter by what you're looking for.

Type
Place

12 pieces

Go-to-marketProtected
Europe2025–26

Winning the institutions

Getting POLITICO Pro adopted inside the European Commission, the European Parliament, the Council of the EU and the UK Parliament - by treating a marketing problem as the product marketing problem it actually was. +655% institutional subscribers in six months.

Product launch
Australia2026

Launching Canberra Playbook

POLITICO's daily Playbook lands in Canberra, aimed squarely at Australian legislators - past 5,000 readers inside launch week.

Campaign
London2023

Brand campaign promoting POLITICO in Westminster

Putting POLITICO on the walls of Westminster: sharp, self-assured copy across the Tube and the streets around Parliament, written with the brilliant Tom Sharp.

Rebrand
Europe2016–17

Euractiv rebrand

Leading the metamorphosis of one of Europe's leading policy media networks - identity, products and place - across 12 languages and 12 capitals.

Rebrand
Global2024–

Rebranding POLITICO

Unifying POLITICO US and POLITICO Europe into one global brand: a new logo, one red, and a single typography family. Led with Want Branding.

Rebrand
Europe2017

Assembly of European Regions rebrand

Modernising the identity of Europe's largest independent network of regions - and rolling it out across print and digital for member regions in 30+ countries.

Campaign
Global2015–19

Ten Fold Engineering: the houses that build themselves

Taking a genuinely novel idea, buildings that unfold themselves in ten minutes, from a workshop in Oxfordshire to the BBC, Insider and hundreds of millions of views.

Campaign
Paris2021

The Playbook Paris cereal-bar campaign

Launching "la newsletter politique du petit déjeuner" with 9,000 politically seasoned cereal bars, served across the power centres of Paris - from the Élysée to the Assemblée Nationale.

Campaign
Brussels2025

POLITICO Collectors Cards

Celebrating 10 years of POLITICO Europe with the EU bubble's most collectible campaign: Panini-style cards of the people, places and events that shaped European politics.

Creative & design
Paris2026

Playbook Paris podcast design

The cover art for POLITICO's Playbook Paris podcast: a fictional entrance to the Elysee, drawn with a mix of brand guidelines and AI, because this podcast goes behind those doors.

Event & experience
Europe2024

Maastricht Debate 2024

Creative and brand leadership for the headline debate between the EU lead candidates for the Commission presidency: 250K+ livestream views, 55M social impressions, and the front page of YouTube.

Event & experience
Europe2019

Maastricht Debate 2019

Brand identity and promotion for the headline debate between the lead candidates for the European Commission presidency - livestreamed by POLITICO and watched by 200,000 people.