From cave tours and startups to leading brand in media.

POLITICO

I lead brand globally, and performance and growth marketing, working across product and commercial as part of their leadership team. Over eight years I've grown from marketing POLITICO's events to running brand and marketing across the company.

• →Lead global brand strategy for POLITICO and performance marketing across Europe. Senior leadership role shaping organisational positioning and growth agenda.
• →Overseeing 15+ directors, managers, and executives spanning marketing, design and brand. Full ownership of acquisition, retention and revenue marketing functions across London, Madrid, Berlin, Paris, Brussels and Canberra.
• →Lead multi-market brand expansion across all POLITICO markets through creative, data-led campaigns consistently exceeding awareness and engagement targets; positioned POLITICO as authority on power and politics.
• →Drive brand transformation and governance architecture establishing consistency and differentiation across product portfolio; built global brand standards, toolkits and processes supporting commercial alignment.
• →Have lifted SQL conversion over the last 1 year from 24% to 81% through deliberate quality-over-quantity MQL strategy; active pipeline +110%, closed-won +64%, closed-lost −50% (2026 vs 2025).
• →Built design-led culture reducing events-design output from 60% to 40%; consolidated tooling and established design-engineering bridges improving consistency and scalability.
• →Managing 7-digit performance marketing and brand budget; resulting in double-digit YoY B2B subscription revenue growth with marketing leads contributing 45–55% of closed-won opportunities.
• →Ideated, built and scaled multiple internal apps including market-sizing software, live video clipping tool, account based marketing audience optimiser, campaign builder, gala dinner seat management system and much more...

Assembly of European Regions

Led communications and branding modernisation for Europe's largest regional government network. Owned AER rebranding repositioning organisation as modern, growth-oriented policy platform.

• →Led AER rebranding initiative repositioning organisation as modern, growth-oriented policy platform; increased external stakeholder and media engagement.
• →Delivered 10+ large-scale stakeholder events across Europe (Romania, Serbia, Norway, Belgium, France, Croatia, Netherlands); increased average event attendance by 10%.

Euractiv

Where my media career began. On the communications team at a pan-European media network spanning a dozen capitals - content, social, video and events.

• →Data analysis conducted to grow our overall newsletter reach by 35% over 9 months
• →Launched several daily newsletters, including "The Brief" (now known as the Rapporteur) to over 45,000 EU stakeholders
• →Co-led the rethinking and rebranding of the company's image, including website, visual identity, and communication language overhaul
• →Led the strategy and refresh of all of the company's B2B marketing language and material
• →Worked closely with company leadership setting out the company's five year strategy

Tenfold Engineering

Marketing and data for Tenfold Engineering, the startup behind patent-protected buildings that fold and unfold: taking something genuinely novel to the world.

• →Told the story of the 'unfolding house' and its global licensing

European Parliament

An early stint inside the institution itself, in the Directorate-General for Communication's information campaigns unit.

• →Rolled out the accessibility strand of the Lux Film Prize campaign, which meant learning to use a braille machine (the things we do...)

Wills Harvey

Headhunting. Learning to read people and organisations quickly, and to find the right person for a hard brief.

Lascaux II

Seven tours a day, up to fifty people at a time, in English and French, inside the famous replica of the Lascaux cave and its 17,000-year-old paintings. My first job in storytelling: where I learned to hold a room.