Writing
Occasional notes on design, building, media, and more...
Cloudflare is retiring Pay Per Crawl for Pay Per Use: publishers get paid when their work shapes an AI answer, not every time a bot fetches a page.
Our 10-years-of-POLITICO campaign made the 2026 shortlist for Excellence in Media and Telecoms.
Only 4% of people who get news from an AI chatbot ever click through - and ChatGPT ad CPMs have already fallen from $60 to around $25.
62 English-language publishers now have 100,000+ paying digital subscribers, up from 24 in 2020. The new question: when everyone charges, what makes you the chosen one?
I built a workflow that auto-drafted replies to every email in my inbox. I killed it after one day, because I'd stopped thinking.
Notes from the Audiencers' Festival: the best thinking is about building a relationship valuable enough that people keep coming back.
Twitter/X traffic to publishers is down 70% since 2022. AI referrals are under 1% of pageviews. We're in the gap between channels that stopped working and ones that haven't arrived.
POLITICO's live journalism meets one of Europe's flagship security conferences - the premiere of the Speakeasy format at GLOBSEC Forum 2026.
Most AI content is written by people already deep in it, for people already deep in it. Meeting people where they actually are is harder - and more important.
