Brand campaign promoting POLITICO in Westminster
Putting POLITICO on the walls of Westminster: sharp, self-assured copy across the Tube and the streets around Parliament, written with the brilliant Tom Sharp.
The brief
POLITICO was building its UK presence, and Westminster needed to know. My job as project manager was to make sure the people who run British politics could not miss it.
The words
We worked with an incredibly talented writer, Tom Sharp, on lines that sound like POLITICO thinks: "We're only as influential as the people who read and listen to us. So very." "Politicians. You've got a lot of explaining for us to do." "It's mentoring if they gently suggest you read POLITICO. It's rivalry if they don't." All signed off with "The driest politics served in the juiciest ways."
The placement
Digital screens and posters across the Tube: Westminster station itself, escalator panels, and platforms across the network, always a QR scan away from politico.co.uk.
Gallery
