Tenfold Engineering: the houses that build themselves
Taking a genuinely novel idea, buildings that unfold themselves in ten minutes, from a workshop in Oxfordshire to the BBC, Insider and hundreds of millions of views.
The idea worth spreading
Tenfold Engineering built something people had to see to believe: patent-protected structures that transport flat and unfold themselves into finished buildings in about ten minutes, no cranes, no foundations, no assembly.
My job
I ran social media and built the media list behind the strategic outreach. A brilliant team of video and production renderers turned the engineering concepts into animated films, and my job was to get those films in front of the right people.
The pickups
Targeted outreach turned into coverage, and coverage turned into a lot of people watching. News organisations produced and published their own videos of the technology, including:
BBC REEL: The houses that build themselves
Insider: Home unfolds within 10 minutes
Insider Tech: This expanding house is ready in 10 minutes
BestProducts.com: Ten Fold's foldable houses build themselves
Plus architecture and industry press including Arch2O and worldsteel.
The scale
Across those outlets and the channels that reshared them, the campaign collected into the hundreds of millions of views: a small Oxfordshire engineering company watched by the world, off the back of one very good idea and a media list.
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