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CampaignPOLITICO·2025· Brussels

POLITICO Collectors Cards

Celebrating 10 years of POLITICO Europe with the EU bubble's most collectible campaign: Panini-style cards of the people, places and events that shaped European politics.

POLITICO Collectors Cards

The concept

To mark a decade of POLITICO Europe, we created something nostalgic and genuinely fun: POLITICO Collectors Cards. Inspired by Panini and baseball cards, the series brought EU politics to life: commissioners and MEPs, landmark institutions, EU icons and founding fathers, each with its own Top Trivia. Ursula von der Leyen was once rescued from a trash can on German TV by actor Hugh Jackman. Now you know.

My role

I was in a strategic leadership role and owned the budget for the project, from concept through production to rollout.

The rollout

From September to November 2025, packs were distributed at major POLITICO events including the 10-year Brussels Party and policy summits, in coffee shops across the European Quarter, and through print outlets. Collectors submitted photos of their decks on social to win prizes, and traded cards on the spot: the EU bubble playing Panini with itself.

Recognition

The campaign was shortlisted for the **2026 Marketing Week Awards** in the Excellence in Media and Telecoms category. I wrote about it on LinkedIn.

CampaignBrandExperiential

Gallery

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